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The Side Dish

Bits and bytes of tech, straight from apps & sides.

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Wednesday, May 21, 2025
Jeff Ousley

Yes, your CRM needs a personality

A CRM with personality isn’t flash — it’s alignment. It knows what the team needs, presents it at the right time, and does it without getting in the way. That kind of design doesn’t just improve workflow. It builds trust. And trusted tools are the ones that actually get used.

Monday, May 19, 2025
Hunter Eisler

What it means to be a tech partner, not a vendor

When clients come to Apps & Sides, they’re not looking for a quote. They’re looking for a brain trust. For builders who can think alongside them. For partners who show up when it counts, and don’t stop at "done."

Wednesday, May 14, 2025
The Side Dish

Good software isn't fast – it's right

Speed is a tactic. Alignment is a principle. We optimize for the second one — because when the tool works the way someone thinks, everything else moves faster anyway.